Commissioned by the nonprofit Moving in the Spirit, I conceived and executed a custom artwork for the dance production State of Reunion with a clear campaign strategy in mind. From the outset, I designed the piece to function as the visual foundation for an integrated marketing campaign, ensuring every element could be expanded and adapted into a full suite of collateral—including poster, flyer, custom logo text, T-shirt design, and production program.

Developed from the focal point of the commissioned artwork, this standalone icon distills the production’s energy and movement into a clean, versatile mark. Designed for maximum flexibility, it serves as a recognizable visual signature across digital platforms, merchandise, and print collateral while maintaining the integrity of the original art.

A unique typographic treatment crafted to embody the spirit of unity and dance, giving State of Reunion a distinctive, recognizable wordmark for use across all materials.

The poster effectively communicates the core message: "By exploring their past, an American family begins to embrace their present and empower their future."

A polished, multi-page booklet integrating the custom artwork with cast bios, performance notes, and sponsor recognition, creating a memorable keepsake for attendees.These design choices support the organization's goal of connecting with diverse audiences and creating an inclusive atmosphere for the dance performance.

A visually striking handout highlighting key event details—date, venue, and ticket information—while echoing the vibrant colors and motion of the main artwork for consistent branding.